📸Image & video format guidelines

Image and video media upload types, size limits and other info for Twitter, Facebook, Instagram, LinkedIn & TikTok.

Each social media site has its own specific image and video requirements. We've put in place as many warnings and aids as possible, but to avoid frustration and wasting unnecessary time, here are the rules you need to know.

If you're not familiar with preparing images and videos for off-platform networks, we recommend preparing designs with Adobe Express using their templates, which will always have the right size and extension.

Image files

Plateform	Nr max	Max size	Dim recom.
Facebook	10	10 MB	1200x630 px for posts 1080x1080 px for carousels
Instagram	10	8 MB	see below
Linkedin	9	5 MB	1200x627 px portrait 1080x1080 px square
Tiktok	35	20 MB	recommended 9:16 (1080x1920 px) ⚠️ only JPG's can be uploaded. PNG's will fail.
X (Twitter)	4	5 MB	see below

Instagram

You can upload any size you want, but if it’s not one of the following sizes, it will be cropped by Instagram at time of posting.

Here are the recommended sizes to avoid problems:

• Square 1:1 : 1080 x 1080 pixels

• Portrait 4:5: 1080 x 1350 pixels

• Vertical 9:16: 1080 x 1920 pixels

• Landscape 5:4 : 1350 x 1080 pixels

Twitter

Twitter will show images differently depending on whether there are one, two, three or four images. Here are the sizes to consider when preparing your post:

• One image: 1200 x 675 px.

• Two images: 700 x 800 px chaque image.

• Three images:

  • Left image: 700 x 800 px.

  • Two images on the right: 1200 x 686 px.

• Four images: 1200 x 600 px chaque image.

You can prepare all your images in 1200x675 format, but be aware that they will be cropped if you share more than one image.

Video & Reels format

For all platforms, you can only upload one video. If you want to mix images and videos, you'll have to prepare the post directly on the platform.

Plateform	Extension	Dim. recom.	Max length	Max size
Facebook	mp4, mov, avi	1280x720 (16:9) or 720x1280 (9:16) for Reels	90 sec (Reels)	100 MB
Instagram	mp4, mov	Same as image sizes or 720x1280 for Reels	60 sec (video)	100 MB
Linkedin	mp4	1280x720 (16:9)	30 sec	100 MB
X (twitter)	mp4, mov	1280x720 (16:9)	140 sec	100 MB
Tiktok	mp4, webm	720x1280 (9:16)	600 sec	100 MB

Twitter

Some video software creates MP4 files that are not compatible with Twitter. For example, versions of Camtasia prior to 2019.0.9 create MP4 files that Twitter rejects. Check the compatibility of your video software.