3️⃣Set up your strategy

With the valuable information you've provided, AI is now ready to present you with several tailor-made strategy options for your social media presence.

By leveraging AI, you save time and effort, and also get strategy options specifically designed to align with your brand objectives, target audience, content pillars and tone of voice. This guarantees you a coherent and engaging social media discourse that will help you achieve better results with your audience.

You can always fine-tune your strategy as you go along, making it a truly flexible solution for your ever-changing social media needs.

Now all you have to do is examine the suggested strategy options and choose the one that best suits your needs.

1. Goals

Select the goals that best represent your social media objectives from the provided list.

If you have your own goals, you can add them or edit the ones already in the list.

2. Niche

Choose one niche (audience) that represents your target audience. Edit the description if necessary to ensure it accurately reflects your specific audience before continuing.

Why can't I choose more than one niche?

Focusing on a single niche (audience) when establishing a social media strategy allows for a more targeted and effective approach. Different audiences have different interests, behaviors and needs. By focusing on a niche, you can tailor your content, messages and marketing strategies to resonate with that specific group, increasing the likelihood of customer engagement, conversions and loyalty.

What's more, having a specific niche allows you to establish yourself as an authority in that field, building credibility and trust with your audience. It also makes it easier to identify and understand your audience, enabling more effective communication and interaction.

While it's possible to target multiple niches, this can dilute your message and make your strategy less effective. It can also lead to confusion and inconsistencies, which can damage your brand's reputation. As a result, it's generally more beneficial to focus on one niche at a time.

3. Content Pillars

Select the content pillars that match the topics you want to talk about on your social media channels. You can edit any of these pillars by clicking on them or add your own pillar to better represent your brand's focus areas.

4. Tone of Voice

Choose the tone that best reflects your personality or brand values. This helps the AI create content that consistently maintains your desired tone, making it more engaging and authentic for your audience.

You can test different tones of voice by simply editing the tone and letting the AI generate a new example for you.